Bob Killian
The Branding Consultant
The single biggest benefit of building a brand is not, as some people think, more sales. A powerful brand lets you command, and defend, higher prices for your products and services. The impact on your bottom line, and on the value of your enterprise, is far greater than a mere sales increase.
Since 1987, Bob Killian has led the creative and insightful team at Killian & Company, a Chicago-based strategic branding agency. After working for decades at agencies small, medium and large, he realized that most ad agencies ignored valuable brand assets, failing to evolve from their obsession with advertising, which is now just one tactic in creating brand equity. Today, the goal is to create brands that are visible, differentiated, and urgent. To build those three dimensions of a powerful brand requires multiple disciplines, including company and product naming, design, strategic websites, SEO, SEM, and yes, advertising.
Bob wears many hats: creative director, branding consultant, graphic designer, marketing strategist, web designer, author and lecturer. This collection of skills has been an invaluable resource for clients in every category from consumer goods to financial services to universities, non-profits, high-tech and business-to-business goods and services.
Bob is the co-author of Do-It-Yourself Advertising and Promotion (3rd Edition, Wylie Press). His White Papers, featured on www.killianadvertising.com, are taught in a dozen graduate schools of business.
He is a frequent guest-lecturer in MBA classes and business seminars around the country. Bob’s branding insight, especially pertaining to effective “brand findability,” adds an often-neglected perspective to what is emerging as the single biggest engine for substantial and profitable business growth.