Jack Trytten
The Marketing Consultant
Jack Trytten is the marketing guru your brand has been searching for; He has worked for a wide variety of clients and a multitude of industries, including, healthcare, packaged goods, financial products and services, travel, consumer appliances and durables, industrial capital equipment, automotive and electronic OEM, chemicals and plastics. Your brand can benefit from his experience and passion.
You can see how your company can benefit with Jack’s marketing knowledge. Jack was Vice President, Management Supervisor at McCann Erickson, Chicago, where he guided Budget Rent a Car through a major restructuring of their brand, resulting in a phenomenal increase in market share – from 4 percent to 26 percent in just four years. Jack has also conducted brand direction for companies such as Kraft, Amoco, Ingersoll-Rand, Discover and many others. He has also worked at Young & Rubicam, and Bender, Browning, Dolby & Sanderson.
Since Jack really knows his stuff, he has lectured frequently for the American Management Association, American Marketing Association, American Association of Advertising Agencies, and Business Marketing Association. He has written for Advertising Age, Journal of Marketing, Business Marketing, The Chicago Tribune, and V-Capital.
Jack Trytten is the author of the newly published book, The Failure of Marketing. He also is the founder and president of the consultancy Insight Direction, Inc.
He graduated from Northwestern University with a BA, and the University Of Michigan’s Ross Graduate School Of Business with his MBA.
See how Jack can manage your marketing at http://www.insightdirection.com/